Brief: Sherrard McGonagle Bohannon & Miller hired Electric Pen to create a new logo for the firm. They had a specific idea in mind, and wanted to incorporate the scales of justice into the new logo. Electric Pen's task was to apply a creative interpretation to an otherwise ubiquitous representation of the law, in order to create a fresh and unique logo.

Solution: Electric Pen alluded to the scales of justice rather than incorporate a literal depiction. The line and ampersand within the firm's name reference the balance of the scales without distracting from the overall composition of the logo. The subtle allusion to a conventional image resulted in a logo that met Sherrard McGonagle Bohannon & Miller's objectives of creating an updated identity anchored by tradition.