Brief: Short Cressman & Burgess approached Electric Pen about creating advertising for their firm. The firm wanted to demonstrate their Construction and Real Estate Law expertise, as well as highlight the personal aspect of their practice.

Solution: Unexpected visuals paired with substantive text drives the message of each ad home. One focuses on the firm's top talent, detailing each "Rising Star"'s practice and achievements. Another reinforces the personal aspect of Short Cressman & Burgess's practice and highlights their problem-solving expertise. The last focuses on the firm's involvement in the community by announcing their support of a Goodwill Industries charity event.