Brief: Rafel Law Group is a top-notch litigation firm that focuses on condominium dispute resolution for clients of all sizes. When the firm changed its name in 2007, they came to Electric Pen to update their identity and marketing materials without sacrificing brand presence and name recognition.

Solution: In order to preserve brand equity, the new logo remains true to the original, with a new icon designed to support the wordmark. Advertising and print pieces were developed incorporating striking visuals of key team members and high-end condominiums, along with testimonials from pleased clients. The new materials put a fresh face on a growing Seattle firm, but retain the brand equity of the old name.