Brief: Seattle accounting firm, Peterson Sullivan, contacted Electric Pen to create an ad campaign for their firm. The goal of the ad series was to attract like-minded accounting professionals to join Peterson Sullivan.

Solution: By completing internal interviews, Electric Pen learned that Peterson Sullivan fosters a laidback work environment by partnering with employees to mitigate job-related stresses. Electric Pen used this insight to create a series of three ads, each with a different illustration depicting the complexities of balancing work and life. At the same time, we put our understanding of brain science to practice by strategically using color combinations and illustration to attract and direct attention.