Brief: A sophisticated family law firm in the Puget Sound, McKinley Irvin needed marketing materials to communicate their strength, professionalism, and ability to handle extremely complex family law matters.

Solution: From the color and font choices, to the placement and angle of the lettering, Electric Pen engineered every detail specifically to communicate McKinley Irvin's core brand idea. The firm's new marketing materials include a new identity, website, ad campaign, presentation folder, and a new set of business system materials. In addition, Electric Pen devised an online adword campaign and optimized the website for natural searches, resulting in traffic levels tripling in the first month of implementation alone.