|
|
|
|
|
Foster Pepper Law Firm
Brief: Foster Pepper, a large Seattle-based law firm, had been working with another design company on their logo. but the solutions presented were not meeting Foster Pepper's goal to refine – not reinvent - the mark. Frustrated, Foster Pepper hired Electric Pen to take over the project.
Solution:
Electric Pen started by asking the right questions and really listening to the answers, ensuring a solid understanding of the firm's goals. The winning solution was a custom word mark paired with a reinvented version of the original logo. Next, Electric Pen updated the stationery and signage with a minimalist design to communicate the firm's progressive and professional position. Finally, Electric Pen created a new dynamic database driven website that allows Foster Pepper to easily update information.
|