Brief: The Federal Bar Association (FBA) came to Electric Pen to create a new logo for their organization. The logo not only needed to communicate the FBA brand message and key objectives, but gain unanimous approval from the board of directors.

Solution: Electric Pen began by asking pointed questions to build consensus among the board with regard to the goals of the project. Electric Pen actively listened to the board, gathered additional research and data, and presented ideas that directly responded to the expressed goals. The final logo choice both meets the objectives of the board, and reinforces the FBA's brand message in a sophisticated and professional manner.