Brief: Eisenhower & Carlson is a top-quality law firm, serving the Puget Sound area for more than 90 years. The goal for their advertising campaign was to raise awareness of the quality, longevity and focus of their business law practice.

Solution: Electric Pen created a campaign centered around the idea that working with such skilled, client-focused attorneys provides "ease of mind" for the client. The series of six individual ads features several of Eisenhower & Carlson's business law practice focuses. The attractive photography conveys a northwest aesthetic that grabs the reader's attention and reinforces Eisenhower & Carlson as a company with a long successful history.