Brief: Doug Wheeler is a Family Pathologist and founder of Family Path. Doug needed to create an identity that would effectively communicate the services and philosophy behind his therapy practice.

Solution: Central to Doug's therapy method is the idea of a process, which is communicated through the path analogy in the practice's original name: Family Path Northwest. Electric Pen suggested changing the name to Doug Wheeler's Family Path in order to increase name recognition for his potential clients. Electric Pen developed a logo incorporating a path to help solidify Doug's process-oriented philosophy. The new identity combines the approachability of Doug's practice style with the specific family therapy process he's developed.