Brief: Buck & Gordon was a non-traditional Seattle law firm that needed a non-traditional logo. The firm has a unique working style and a distinctive personality. They approached Electric Pen to create an identity for their firm.

Solution: Electric Pen used a strong stylized typeface and a contemporary ampersand to reinforce the firm's unique personality. Soft friendly type, pleasing colors, and a unique shape give the logo a truly distinct look and therefore visually differentiated Buck & Gordon.