Brief: 360 Home is a full-service real estate company that specializes in offering services before, during, and after a home purchase. 360 Home had a need to update their brand identity. Their logo was outdated, didn't reproduce well, and was difficult to read from a distance. The logo had some brand recognition with their customer base though, so they didn't want to do away with it entirely.

Solution: Electric Pen revamped the company's logo with a custom typeface and the addition of an invigorating orange to make it "pop". The "home" graphic was deconstructed and redrawn to be three-dimensional, making it easier to read from a distance and easier to reproduce. The result is a refreshed logo that looks great on the new signage.